About the Journal

VIDWAN Journal of Business, Innovation and Leadership is a peer-reviewed scholarly journal dedicated to publishing high-quality research in the fields of business, management, innovation, entrepreneurship, leadership, and allied disciplines. The journal provides a platform for academicians, researchers, industry professionals, and students to share original research, theoretical insights, case studies, and practical approaches that contribute to business growth and organizational development.

The journal encourages research that addresses contemporary business challenges, emerging trends, innovative practices, and leadership strategies. It follows a systematic peer-review and editorial process to ensure quality, originality, academic integrity, and meaningful contributions to the global research community.

Aim

  • To promote high-quality research in business, management, innovation, and leadership studies.
  • To provide a platform for researchers and professionals to share innovative ideas, theories, and practical solutions.
  • To encourage interdisciplinary research addressing modern organizational and business challenges.
  • To support knowledge development through original research, case studies, and critical reviews.
  • To bridge the gap between academic research and industry practices.
  • To promote ethical, impactful, and globally relevant research contributions.

Scope

The VIDWAN Journal of Business, Innovation and Leadership welcomes original research articles, review papers, and case studies covering a wide range of areas related to business, innovation, management, and leadership.

1. Business Management and Administration

  • Business strategies, policies, and management practices.
  • Organizational planning and administrative systems.
  • Modern approaches to improving business performance and efficiency.

2. Entrepreneurship and Startup Innovation

  • Startup development, entrepreneurial strategies, and business models.
  • Innovation-driven entrepreneurship and venture creation.
  • Challenges and opportunities in emerging startup ecosystems.

3. Leadership Strategies and Organizational Behavior

  • Leadership theories, styles, and practices.
  • Employee motivation, teamwork, and organizational culture.
  • Impact of leadership on organizational success and performance.

4. Human Resource Management

  • Talent acquisition, employee development, and retention strategies.
  • Workforce planning and performance management.
  • Digital HR practices and future workplace trends.

5. Marketing Management and Consumer Studies

  • Digital marketing strategies and brand management.
  • Consumer behavior, market analysis, and customer relationship management.
  • Emerging trends in advertising and marketing technologies.

Journal Details

Journal Title VIDWAN Journal of Business, Innovation and Leadership
Frequency Quarterly (January, April, July, and October)
ISSN Applied
Publisher VIDWAN PRESS
Publisher Address 5th Floor, Spencer Plaza Mall, 515A Phase II, Thousand Lights, Anna Salai, Tiruvatiswaranpet, Chennai, Tamil Nadu – 600002, India
Editor-in-Chief Dr. Madhaveni Swetha
Starting Year 2026
Subject Area Business management\Public relations
Language English
Publication Mode Online
Phone +91 9030161092
Email editor@vidwanpress.org
Journal Website https://vidwanpress.org/index.php/vjbil/
Publisher Website https://vidwanpress.org/